Our People

Luke Farley

Co-founder and Director

Luke takes on a wide range of roles within L^CUBED from directorship responsibilities to hands on project delivery. His experience as a consultant in the ITC & marketing area has provided a platform for the direction and growth of L^CUBED. 

L^CUBED has been operating in Melbourne Australia since 2002, delivering web and internet related projects, to Australian and over seas organisations.

As a founder and the first full time staff member of L^CUBED Luke has carried out each and every customer facing and technical role in the book. He has been the delivery engine, the consultant and the solution architect, as well as lead sales person and Marketing Manager.

Today within L^CUBED Luke is the lead solution architect and online marketing guru, and provides the following areas of primary expertise:

• Development and implementation of Online Marketing Strategies
• Leveraging the internet to support and streamline business operations
• Search Engine Marketing
• Software as a Service implementation
• Education and training, including lecturing for the ADMA

You may have encountered Luke via his articles in Marketing Magazine, or his occasional Blogs on MarketingMag.com.au. He also lectures on the Australian Direct Marketing Associations Digital Marketing course.

Prior to founding L^CUBED Luke worked in the technical marketing area for many years and multiple companies. Notably for Computer Science Corporation in business information systems, and Alterian doing customer behavior and analytics.

Luke has a masters degree in Information Systems, but secretly wants to be a physiologist.

Karen Trapani

Co-founder and Director

Karen is a certified member of the Project Management Institute (PMI) with 15+ years of ICT and ERP experience including multimillion-dollar project/program management, consulting and support.

Karen’s professional strengths include: Project Management, Program Management, Consulting, Large Account Support, Team Development & Leadership, Training Delivery, Risk Management & Evaluation, Budget Administration, Change & Issue Management, Cost/Financial Leadership, Resource Planning & Scheduling, Project Scope & Deliverable Definition.

Karen has worked across Australia, Europe and North America and has delivered consulting and technical services to a wide range of Australian industry sectors spanning Telecommunications, Insurance, Petrochemical and Manufacturing industries.

Karen holds a BSc (Computer Science), a Graduate Diploma in Knowledge Based Systems (Artificial Intelligence), Foundation Certificate in IT-Service Management and PMP Certification with the Project Management Institute. Karen is a member of the Australian Computer Society and the Project Management Institute and has worked in the IT industry since 1989.

Antony Clemenger

Sales and Marketing Director

Tony grew within the Clemenger Advertising and Marketing business. 

Tony has a Bachelor of Business – Accounting major; with Post-Graduate studies in Economics, Finance and Investments – and lectured in Marketing and Advertising related fields in Australia and overseas. 

He has worked in Adelaide, Sydney, Beijing and Shanghai and consulted and lectured in many other regions.

“I love the digital age – the level playing field makes strategy and branding so vital to the development of loyalty within the target market.” 

“Being the Sales and Marketing Director at L^CUBED allows me to help clients achieve their branding vision – today.” 

“With digital we are so capable of enacting responsible advertising and marketing – continual improvement and global best practice are the norm.” 

Tony has worked within the Branding, Business and Digital business since its inception – having been a Media / Marketing Consultant to a global publishing company; to having build and sold his own Advertising Agency. 

“L^CUBED has established global digital resources to help achieve the client’s needs – this is just one of our competitive advantages.”