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Case Study: St. Vincent’s Cancer Centre Appeal
Trish Roath shares her experience working with LCUBED to deliver a new website for the St. Vincent's Cancer Centre Appeal. This appeal aims to raise $14.8 million to build a new cancer centre in the Daly Wing of St. Vincent’s Hospital, Melbourne.
Trish Roath, head of philanthropy at the Australian Ballet School discusses her experiences working for not-for-profit organisations (including The Heart Foundation, The Baker Heart Research Institute, and St. Vincent's Hospital in Melbourne) over the last 17 years as a fundraiser.
In this clip, Trish Roath talks about the St. Vincents Cancer Centre Appeal. One of the things she felt they needed to do was to develop a website, a place where supporters of the campaign could go and see what was being done. And that was when they approached LCubed to develop this website.
In this clip Trish discusses LCubed's approach to supplying guidance and recommendations. She found the scoping session beneficial and by the end of it understood so much more about website development.
Trish discusses the outcome of our scoping sessions and how it inspired her marketing coordinator. She addresses the importance of having a good relationship with the people you work with, which is what you get when you work with LCubed.
In this clip Trish discusses the importance of ongoing support. She explains how the website continued to grow as the campaign grew, which was exactly what they had needed.
In this clip Trish emphatically recommends LCubed to those wanting to develop a terrific website; a website that actually works and that users are going to be able to manage and modify whenever they need.
